We observed that consumers are often confused about where in their household the big emissions contributors are and suffer from complexity and friction when trying to implement solutions.
However, as drivers of economic demand, households can play a major role in reducing carbon emissions with 70% of global carbon emissions indirectly attributable to them (directly approximately 20%). While consumers may sometimes feel powerless, they can have a major impact right now by reducing emissions through electrification of personal transport, electrification of heating and cooking but also participating in decentralized (solar) electricity production and storage. Additional steps, such as favoring low-carbon alternatives for food and consumables can have further impact.
What’s standing in the way of running a lower carbon household is often simply a lack of timely insight about CO2 impact and too much complexity when switching to lower carbon alternatives for energy, products, and services.
Zerofy’s app solves this problem: it continuously measures household carbon emissions automated and in real-time. Based on these insights, Zerofy then helps households to reduce emissions through personalized actions and by providing recommendations for lower-carbon products and services.
Zerofy was founded in 2022 by Criss and Till, entprepreneurs and product builders with expertise from prior startups and companies such as ABB, Apple, Qualcomm, and Meta.
We're backed by Union Labs and a fantastic group of angel investors.